A more meaningful life: Coppercraft Distillery owners focus on community - and, of course, cocktails

After Walter Catton was hit by an SUV while training for an Ironman in 2009, he spent 40 days in the hospital — and when he left, he and his wife, Kim Catton, knew they wanted their lives to change. The couple, who have six children together, wanted to be able to build and own something of their own — a place where they could grow a community.

So, in 2012 they founded the Coppercraft Distillery, a Holland-based artisan spirits distiller that began producing whiskey, bourbon, rum, vodka, gin, and applejack in 2013 – the same year they opened their tasting room. Since then, Coppercraft has quickly taken off, winning awards for its handmade spirits crafted with local ingredients (the Cattons use corn from Zeeland’s Boersen Farms, for example) and landing support from throughout the community — and beyond. Restaurants in Michigan, Illinois and Colorado sell their various spirits, and that list is constantly growing.

“We wanted to live out the American dream,” Kim Catton says as she sits in the space that was carved from the former Belden Brick and Supply in Holland, where the distillery is producing tens of thousands of gallons of spirits annually. “Walter wanted to make something using his hands, and we thought, ‘Well, why not take a chance?’”

That decision to take a risk has paid off, and their drinks are landing high praise from neighbors to professionals. Recently, Coppercraft’s cask strength bourbon, which is aged in oak barrels, landed a Best of Category award from the American Distilling Institute, and its applejack and cask strength bourbon claimed gold medals from the San Francisco International Spirits Competition. Plus, the gin and rum have also won praise from the Denver International Spirits Show and the American Craft Spirits Association.

In addition to the people, residents and tourists alike, who visit the distillery for tours, tastings, live music, and more, Coppercraft was again tapped as the official spirit of Holland’s annual Tulip Time Festival. For three consecutive years, the distillery has crafted an exclusive Tulip Time signature cocktail. This time around, the distillery is offering “The Copper Blossom,” which showcases the venue’s rum that just won a bronze medal at the 2016 American Distiller’s Institute awards in San Diego.

Through May 31, establishments across Holland and Zeeland will create their own, customized Copper Blossom cocktail featuring Coppercraft’s rum as part of what the venue is calling the “Copper Trail.”

“We created the Copper Trail for this year’s Tulip Time Festival to involve and engage our community and our out-of-town guests,” Kim Catton says. “It not only demonstrates the various ways Coppercraft’s Rum can be served, but also gives our partners a chance to showcase their mixology talents.” You can check out the making of a Copper Blossom at Coppercraft in the video here:

The distillery and partnering establishments, the Holland Area Visitors Bureau, and the Tulip Time Office will provide Copper Trail cards that will allow customers to rate the cocktails — and those who visit a minimum of three participating venues can submit their cards to Coppercraft for a free stainless steel flask and a chance to win a $75 gift basket filled with a distillery gift card and other swag. For a list of the participating sites, go here.

With a strong foothold in the community, the Cattons are planning further expansion, including adding a kitchen that will allow them to offer small plates, something which they aim to do before the end of the summer, as well as potentially opening tasting rooms in Grand Rapids and Saugatuck. Plus, they’ll continue to grow their already popular programs, like distillery tours, live music events, vinyl nights and cocktail classes, all of which are held in the space that celebrates the area’s local history —some of their wood used in the space is 300-year-old wood Cypress wood from Holland’s Heinz pickle plant, and they have seats made from old South Haven High School bleachers.

The tasting room also proudly displays two stills, both of which are pre-Prohibition structures hailing from Louisville. The centerpiece of the business is the 350-gallon Vendome copper still — which, for those of us distillery layman, is reminiscent of some incredible steampunk art, but, for those in the alcohol know, it’s one of the main reasons the distillers can create spirits with complexity and character.

“We put our whole heart and soul into this, and we love sharing that with people,” Kim Catton says. “We want to share what we enjoy.”

For more information about Coppercraft Distillery, visit its website, Facebook page, Twitter feed, and Instagram account.
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