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Manufacturer Ranir purchases East Paris HQ in anticipation of future expansion


Starting out as just one small tenant occupying a space in the 200,000-square-foot 4701 East Paris building, the oral care product manufacturer Ranir has grown into the space considerably since first moving in 22 years ago. That expansion is particularly evident now, with the company recently announcing the purchase of its corporate headquarters and research and development facility in anticipation of continued growth. 

With more than 550 employees working out of 4701 East Paris, Ranir’s corporate headquarters includes office space, product development and testing labs, and an ISO certified manufacturing facility. 

Rich Sorota is president and chief financial officer at Ranir and says Ranir is still exploring opportunities for expansion at the headquarters and is committed to future growth in West Michigan. He notes the decision to purchase the building affords the organization flexibility to “renovate or realign the facility to meet its continued growth.” 

“We continue to invest in our business from research and product development to acquisitions and new talent, and felt purchasing our long-time corporate headquarters was an important move to give us complete autonomy and agility in how we operate our business and utilize our space,” Sorota says. “Our building environment is a critical tool to creating and making great products and serving our retailer and consumer partners, and this is another step toward our goal of delivering affordable, healthy smiles to millions of households every day.”

Written by Anya Zentmeyer, Development News Editor
Images courtesy of Ranir
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