Spoonlickers to open fourth self-serve frozen yogurt shop in GR's west side Fulton Place

With a grand opening scheduled for Nov. 4, the locally-owned dessert parlor Spoonlickers will open its fourth location on the ground floor of Fulton Place at 616 W. Fulton Street. The new shop is part of Rockford Construction’s mixed-use residential and retail space on Grand Rapids’ west side.

The newest 1,300-square-foot location will feature the same self-serve frozen ice cream, custard, gelato, and yogurt flavors using the all-natural products that has made its Ada, East Beltline, and Wealthy Street locations so successful.

David Darling is the founder and CEO of Spoonlickers and says after crunching some numbers afforded to him by extensive demographics research, adding a fourth west side location just made sense.

“What I found is that the demographic of the west side — and particularly in that neighborhood — was almost an exact match to our store in Eastown with regards to the number of families, the median income, student population, number of households with children…those are all of the real critical indicators we look for when we place a store as strong as Eastown,” Darling says. “Especially with GVSU being right there, the location seemed to have a lot to offer.”

As a self-described “big brand management guy,” Darling says the new location will have an aesthetic consistent with his other three stores. “We offer a tremendous product at a very fair price that lives up to some very high standards in terms of quality and taste.”

Darling says the new Fulton Place Spoonlickers is hoping to add about 10 full- and part-time jobs, and he is currently looking for qualified people.

“We’re excited,” he says. “It’s a great, up-and-coming neighborhood, and we’re happy to part of what equates to or what feels like a revitalization.”

To check out a full menu online, visit www.spoonlickersgr.com.

Written by Anya Zentmeyer, Development News Editor
Images courtesy of Spoonlickers/Rockford Construction Co.

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Spoonlickers to open fourth self-serve frozen yogurt shop in GR's west side Fulton Place

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