After its move to a huge new showroom and warehouse, Holland-based The Rental Company
no longer has to move merchandise out of the way to get to the merchandise the customer wants.
Some 12,000 square feet of the former Holland Ladder Company warehouse (430 W. 17th
St.), about a third of the building, is now efficient storage space that includes clean storage for linens, glassware and china, a dishwashing and linen laundry area, and a bit of office space.
A spacious showroom allows brides and event planners to experiment with tables, chairs, linens, table settings and centerpieces to get just the right look for an event.
The Rental Company specializes in accoutrements needed for events ranging from a small tent to a large tent with tables and seating for a thousand, says owner Robyn Allison. Chandeliers, linens, tables, chairs, drapes, complete formal dinner settings, beverage dispensers and dance floors are just some of the items available for rent. Employees handle the staging and set-up.
"We were located in 4,000 square feet at 967 S. Washington and had to have an offsite storage location," Allison says. "We literally had to move something to find something and load it. We went from a lot of nothing to a really big something."
Allison says she provides event planners with green "eco-chic" options, such as having both recycle and trash bins at events. And this year the company added custom-made tables fashioned from the wood salvaged from an 1820s barn. Babysitting the details in the company's specialty, Allison says.
"We had an event for a couple who bought a place in Saugatuck," she says. "Guests came thinking they were going to a housewarming, but it was really a 1920s-themed wedding. So I had to talk with them about how we go from a housewarming party where people will bring their kids, to a wedding atmosphere."
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Source: Robyn Allison, The Rental Company
Writer: Deborah Johnson Wood, Development News Editor