Long vacant space in Grand Rapids' Heartside is "right space, right fit" for new promotions firm

The owners of Creative Studio Promotions say that, after months of searching for office space in downtown Grand Rapids, a long-vacant location in Heartside is the "right space, right fit" for the company and its staff of eight.

Ann Vidro and Menda Wright launched Creative Studio Promotions in June 2012 out of temporary space at Davenport University. When they looked at their future space at 25 Jefferson Ave. SE, it had been vacant for three years and was in need of an image. The pair rehabbed the space with industrial finishes, slat walls, and bright colors and opened on Sept. 1, just in time to entertain clients during ArtPrize 2012.

Wright says her expertise as a sales rep and Vidro's experience as a CPA have given them a combined 30 years of background in preparation for this endeavor. They launched the company with several clients already on board, and have since created several e-commerce sites clients use to promote and manage their arsenal of promotional items. Two of those sites are Helen DeVos Children's Hospital and Priority Health.

"Instead of having a closet full of logo products, we manage that for you," Wright says. "We have our own warehouse partner, Advanced Fulfillment. Clients and their employees and agents can log on and order for trade shows or meetings, and have it shipped to the show, to the client, or to their home, and we track the inventory here."

Wright says the company also designs specific products for clients to help promote a particular message. They can also recycle client's products into new logo items for a specific audience.

Source: Menda Wright, Creative Studio Promotions
Writer: Deborah Johnson Wood, Development News Editor
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