Digital Limelight Media (DLM) doesn't work with just anybody. The Grand Rapids-based technology startup has been in existence for just over a year, working with medical practices to improve the practice's bottom line by determining which advertising method is attracting new patients, where those new patients are coming from, and how much money those patients spend at the practice.
And while DLM could do this for every medical practice that wants to hire them, they don't. DLM says it offers exclusivity to every client in every city, working with only one plastic surgeon, for example, or one family practitioner.
"We don't report on first-page rankings, we report on revenue," says company founder and CEO Kyle Peacy, 27. "We don't care who ranks on Google first; we care if they made money and where that money's being made. We measure returns on new business only, not business referred by a friend or a doctor, but patients who found the website and contacted the doctor."
DLM (15 Ionia Ave. SW, Suite 320) operates out of a collaborative workspace that generates an overflow of creative energy among the five people in the company. Peacy and business partner Ryan Rogers, 28; Drew Page, 22, business development; Tyler Rix, 22, graphic design; and Jake Moore, 26, account manager.
While the group's camaraderie is lighthearted, as exemplified by Rix's white board graffiti of a grizzly bear wearing a sunglasses and a necktie, and a he-man panda with a Two Hearted Ale in his fist, it's an integral part of the serious business of keeping the energy flowing for clients.
DLM offers the whole media package: website development, search engine optimization, email marketing, reputation management, and social media management.
But lead management is the company's bread and butter; when a lead comes in through the client's website, it generates a call to the medical office, which prompts the office to contact the potential new patient within five minutes of them hitting "Send." That, says Peacy, leads to setting appointments, which leads to getting new patients into a client's office.
Source: Digital Limelight Media
Writer: Deborah Johnson Wood, Development News Editor
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