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Netvantage Marketing touts Grand Rapids as a city where technology businesses can thrive


A year after opening its Grand Rapids office, East Lansing-based Netvantage Marketing has leased additional office space and brought on two full-time employees in Grand Rapids Tech Hub, an office community created specifically for technology and design entrepreneurs above San Chez A Tapas Bistro (38 W. Fulton St.).  

Netvantage Marketing is not a web development company, but works with individual clients and outside web developers to market websites through search engines, using search engine optimization (SEO). Adam Henige, a co-owner with Joe Ford, says Netvantage Marketing provides the expertise to get websites higher rankings in Google searches, making them easier for new and existing customers to find.

"We've just come off our best January ever in the history of the company (founded 2008)," Henige says. "A lot of business development meetings are coming up because a lot of web developers need our expertise added to theirs, and we need their web development added to our expertise. It's the number one reason we've had a very, very busy 2013 so far."

The Grand Rapids location began with just one 200-square-foot office in the Grand Rapids Tech Hub, Henige says, but has doubled in size to accommodate two employees who relocated from East Lansing. Although the company operates from minimal square footage, Henige says the Tech Hub includes plenty of conference room and space to meet with clients when needed, and an energetic atmosphere.

"This is an exciting spot to be in," Henige says, "because everyone up here is a young company and very techie."

Source: Adam Henige, Netvantage Marketing
Writer: Deborah Johnson Wood, Development News Editor

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