If you've ever spent time, gas and energy trying to find that one-of-a-kind engagement ring or a special pendant that's worth its weight in gold, you know the frustration of finding jewelry that's been mass-produced and is of questionable quality.
The folks at
Craft Revival are out to change all that with their offerings of custom-made, exclusive rings, pendants, broaches, two-finger rings, belt buckles, cuff links and more.
The new store (16 Ionia Ave. SW, Grand Rapids) is the dream of owner Jayson Case, who learned the jeweler's craft from years of working alongside his father Brandon Case, a longtime West Michigan jewelry craftsman. Son, father and fellow jeweler Roger Conely showcase their innovative workmanship in the new storefront, which opened Sept. 21.
"I wanted to have a store where we could create our own jewelry and create family heirlooms," says Jayson Case. "It kills me when a woman gets an engagement ring and shows it to her girlfriends and three of them have the exact same ring on. Engagement rings are such a personal selection and an emotional experience, the ring needs to be something that will last a lifetime."
Case says he works with some 15 different kinds of metals, including platinum silver, two shades of white gold, three shades of yellow gold, as well as peach gold, green gold and other metals.
Some pieces are ready-to-wear, but others are made exclusively for customers who want unique pieces.
Case also offers several different ring styles and metals as empty mountings; a customer tries on a mounting, and then drops different gemstones into the piece to create an individual look.
Store hours are weekdays noon to 8 p.m., Saturdays noon to 6 p.m.
Source: Jayson Case, Craft Revival
Writer: Deborah Johnson Wood, Development News Editor
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