Local interior designer launches website touting 'green' products, principles

By: Deborah Johnson Wood

Sue Norman, an active member of the Sierra Club and an organizer of the local US Green Building Council chapter, is an aficionado of all things eco-friendly. But as an interior designer and owner of her own Grand Rapids area firm, Design Is, she had a hard time finding the products and sustainable design information she needed to help her complete a builder's or client's 'green' vision.

So, in January, she launched her own web-based company targeting all aspects of green design and green products specifically for interior designers: Easy To Be Green.

"The site is for interior designers who want to weave sustainability into their practices," Norman says. "The industry doesn't serve interior designers as specifically as I would like, and when I thought about the kinds of services I wanted I thought other designers would like them as well."

While the site features green products, that's a small part of the bigger picture of how to integrate sustainable practices into interiors.

"I include a book review, I research articles on sustainable topics, and I provide snapshots of sustainable concepts like chemical basics, daylight and views, and how to reduce, reuse, and recycle," Norman says. "Every product page has important sustainable attributes—it gives the manufacturing location, where the product is distributed, and a link to each company."

For products like paint, Norman lists the volatile organic compound content. Chemical basics helps designers take into account the entire life cycle of a product from manufacturing through the chemical breakdown in a landfill.

Annual membership fees are $85 for individuals. Norman also offers group and student rates.

Source: Sue Norman, Easy To Be Green

Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].

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