Names that now we take for granted, from Uber to Airbnb to Facebook, are all names of things we use on regular basis and can’t imagine being without.
The reason many of these names are so powerful today is a result of careful design — a word becoming ever more important to those hoping to innovate within our civilization.
AIGA West Michigan — our local internationally recognized chapter devoted to strengthening our region’s design power — presents a special one-night-only screening of “Design Disruptors,” a fresh documentary about the rising importance of design as a competitive advantage in disruptive technologies.
The documentary provides the view a look into the world of more than 15 industry-toppling companies — with a combined value of more than $1 trillion dollars — with a message about the “transformative power of design.”
This film is made for those whose work challenges the system by seeking to perfect the outcomes. “Design Disruptors” is a trial by fire documentary with a wonderfully rich roster of designers who went against the grain to burst through to something new…and something of their own.
The film is an industry-first because of its rare look into the minds of those who put design first, transforming nearly everything we do today, from how we navigate in our cities via what fits in our hand to the discovery of new music while sitting in your bathroom. Art and design is the missing link of STEM education that no seems to want to discuss, but this film makes a case that maybe we should.
Proceeds from this evening benefit The Midwest Tech Project — a local non-profit that connects inner city students to the world of technology and the tech industry.
Admission: $15
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