What better way to kick to the curb your winter blues than a fashion show devoted to one of West Michigan’s favorite activities: bicycle riding.
And who better to host an event than our local
She Rides Her Own Way (SRHOW), which has partnered with the Gilmore Collection’s
Eve at The BOB for its very first bike and fashion show titled,
Ride The Runway.
One of the joys of a SRHOW project that Rapid Growth has covered over the last few years has been founder Johannah Jelks’ ability to bring to the table so many diverse people and businesses to create something truly unique.
For this first time event, Ride The Runway will honor all four seasons of riding in the city with four different local cycling companies showcasing the best gear to extend your year round pleasure.
Businesses participating on the runway include
Alger Bikes (Winter/Spring),
The Spoke Folks (Spring/Summer),
Freewheeler (Summer), and
Central District Cyclery (Summer/Fall).
Immediately after the runway show the music continues as guest DJ Superdre entertains attendees.
In addition to presenting a fresh take on the popular runway show, this event will feature local vendors to ensure you get connected to what you need to be your best no matter the season.
Proceeds from the night’s event will benefit our local JDRF Michigan Great Lakes West Chapter.
She Rides Her Own Way is a locally organized program that seeks, according to their mission, “to build self-esteem and bring health awareness through biking to women by getting active outdoors.” Men are welcome as well to participate, too.
Purchase your $10 tickets in advance
here.