A year ago, Jonathan Kumar was a student at the University of Michigan, and
FoodCircles was an idea being formulated around the concept of a "social network" for friends who enjoyed dining out.
A year and a whole lot of feedback and testing later, Kumar now has a clearer vision for his venture and a definitive benchmark he needs to hit to make it to the next level. "10 customers a day using FoodCircles," to be precise.
FoodCircles' business model is focused on helping local restaurants acquire new customers and helping consumers find (and support) local restaurants. The business also has a philanthropic side, tying into the regular transactions a mechanism to provide healthy meals to children living in poverty.
Although still in beta and with more work to be do, Kumar explains the business will soon be at a point where he will be looking to add staff to his team, primarily programming talent, once the 10 customer per day mark is holding steady. This is a milestone he feels is reasonable in 2012.
To learn more about FoodCircles and sign up for their services, you can visit their site
here.
Source: Jonathan Kumar, Food Circles
Writer: John Rumery, Innovation and Jobs News Editor