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Innovation & Job News

Their fingers on the pulse of Grand Rapids, GRNow's new owners roll out big plans for website





What’s going on in Grand Rapids this week? Well, for starters: the Lumineers are playing at the Van Andel Arena, internationally renowned artist Ai Weiwei’s exhibit opens at Meijer Gardens, the Grand Rapids Symphony is performing a live score for “Harry Potter and the Sorcerer’s Stone,” and there’s the USA Cycling Fat Bike National Championships -- not to mention about a billion other things.

It’s no secret that Grand Rapids’ cultural and entertainment scene is exploding, with everyone from international superstars (think: Kanye and Garth Brooks) to local celebrities (Vox Vidorra and Lady Ace Boogie, to name a couple) providing the soundtrack to our city, the debut of a nearly constant stream of new restaurants and bars, venues like 20 Monroe Live and Studio C opening their doors, and, of course, arts and music festivals that have landed the city in headlines across the country.

With everything that’s happening, it’s become an almost daunting question: What should I do tonight? This weekend? This spring (or on the strange winter days when it feels like flowers will be blooming at any second)? CJ DeVries and Jeff DeLongchamp want to help you answer that.

DeVries and DeLongchamp, both longtime Grand Rapidians, purchased the website GRNow.com from the former owner, Josh Depenbrok, last August, and the duo have been unrolling ambitious plans to make it, as DeVries says, “the most comprehensive list of events” in the city, from sports happenings and live music to art openings and theatre performances -- and everything in between. Plus, the website features bloggers covering Grand Rapids’ food, fashion, city living, and art scenes.

“Both CJ and I are big Grand Rapids fans; we’ve been here for a long time,” says DeLongchamp, who also co-owns ELK Brewing and owns ElectionSource, a Grand Rapids-based company that provides election products and services nationwide. “That we can provide a media outlet for everybody, one place where everybody can go and not just list events but find events that are going on is exciting. We want it to be the place to go. If you’re going out on the weekend, we want this site to be the site you go to.”

Like DeLongchamp, DeVries, who founded and owns Innovative Social Exchange MKTG, a Grand Rapids-based creative marketing firm, says she was thrilled to take on a new role as co-owner of GRNow.com.

“With my marketing company, I had used GRNow from the advertiser perspective, so I got to see how powerful it is,” DeVries says. “It made me believe it’s such a great platform; it helps local businesses grow. And I used it personally, so when I found out Josh was getting out, I was like, hands down I want to do this. It’s really neat that Jeff and I get to have something that I’ve really looked up to.”

The site, which DeVries and DeLongchamp are planning on growing, currently has about 10 people working for it, and the two owners are set to unveil a new GRNow.com website this year, apps they’ll soon be beta testing, and more content.

“The apps will have features that people are really going to like,” DeLongchamp says, hinting that the upcoming applications will be event-heavy. “There will be some very fun things, and I think they’ll be used immensely.”

Plus, DeVries notes that they will in the near future launch a show during which they’ll talk about upcoming happenings in the city. For the program, she’ll be partnering with former Second City comedian Joe Anderson -- who’s set to soon open a new downtown comedy club in Grand Rapids.

With all of this new movement from DeVries and DeLongchamp, the work that Depenbrok invested in the site and the site’s massive social media presence (it has more than 70,000 Facebook likes and nearly 32,000 Twitter followers), GRNow’s reach is skyrocketing -- its recent 2017 development roundup (written by Rapid Growth’s former publisher, Jeff Hill), was seen by 135,000 people, for example. With those kind of numbers, DeVries says the owners are hoping the site’s weight will translate to major support for the city.

“We’re using this medium, this platform, to help charities, and we’re very much trying to collaborate with other businesses,” she says.

As connoisseurs of events, restaurants and more in GR, DeVries and DeLongchamp shed some light on some of their go-to favorites in the city.

What's your favorite restaurant/bar?

DeLongchamp: ELK is number one. And we have great restaurants: Ruth’s Chris Steakhouse, The Chop House -- those are two favorites, but there are so many great local restaurants, so many places to eat, like Electric Cheetah, in Grand Rapids; it’s unbelievable. We have a lot of great food in this area; it’s changed so much over the past 25 years I’ve been here.

DeVries: My favorite place to eat is Little Africa; it’s awesome. My other favorite restaurant is whichever the next one I’m going to try -- I love the fact I can walk out of my office and see a new place opening up. But we have to understand even if there’s a new place, we still have to patronize the places that have made Grand Rapids what it is.

What upcoming event are you excited about?

DeLongchamp: The 12th annual Winter Beer Festival at Fifth Third Ballpark in February. [Tickets for the festival’s Saturday event on Feb. 25 are sold out, but brew lovers can still snag a spot on Friday, Feb. 24 here.]

DeVries: The Yoga Dance Party and Brunch at Lions & Rabbits, Huntin' Time Expo at DeltaPlex Arena, Cookies and Canvas at Cheshire Kitchen, and the USAC Fat Bike Nationals at Indian Trails Golf Course.

What’s your favorite hidden gem in Grand Rapids?

DeVries: Dime and Regal -- they have very minimalistic jewelry; they want you to be able to have artwork but at moderate prices. Nothing in the store is over $75, and there are local artists. Also, Goodwill has an upscale boutique, reBlue; it’s amazing.

DeLongchamp: There are so many. If you’re looking downtown, there’s so many neat little niches. The SpeakEZ -- Eric Albertson, who owns it, has done a great job with that place.
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