2011 is the 15th year anniversary of
WizWheelz and the TerraTrike brand, but there won't be any party -- just more work, innovation and growth.
Not content to pedal by serenely on the success of 2010, during which they shook up the industry by introducing Rover, a $795 radically designed trike, which ended up being the "Trike of the Year" on BentriderOnline.com, TerraTrike will rolling out 15 new products this year including 8 new trikes and 7 accessories.
The Kentwood-based company is cruising on 30% growth over the last three years and has high expectations for the future.
"We're busting at the seams," says Jeff Yonker, marketing director.
The success of their business has required a doubling in the size of their warehouse, and they are in the process of turning their shop into a destination retail location for trike enthusiasts from all over the country.
Yonker points out the the trike industry is "part of the biking culture" that is also flourishing, but at the same time, trikes are a separate industry.
"Our demographic is aging baby boomers who might be intimated by the 'Lance Armstrong' scene at many bike shops," Yonker says.
With the expansion of their facility and the introduction of new products, TerraTrike is also hiring. You can view the online application
here.
To learn more about WizWheelz and TerraTrike, visit their website
here.Source: Jeff Yonker, WizWheelz
Writer: John Rumery, Innovation and Jobs Editor
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