Fatty Lumpkins Sandwich Shack started out as a
"couple of young kids with few resources" who had a dream to open a deli that served high-quality, affordable sandwiches. Now, that deli is expanding in multiple directions.
Brett Gilbert, co-founder, says the popular sandwich shop in downtown Muskegon is rocking. He cites four projects and initiatives that are not only growing his business, but adding jobs, expanding his brand, and making his sandwiches available beyond lunch-time service.
Gilbert cites the purchase and remodeling of the building next door, which will allow additional dining, and the near completion of the Fat Garden as two of the four key projects that will be completed in 2013. The expansion will add space to the west of the current building, and is awaiting the finalization of financing. The Fat Garden, a community green space, is having a coming out party on Friday, May 10 at the
Watermark.
"There will be live music, featuring The Crane Wives, auctions and prizes. We'll also be selling our Fatty Lumpkins sandwiches," Gilbert says. "Proceeds will be used to help the garden grow."
The other two Fatty projects in 2013 include the introduction of a concession trailer that will be used at several Muskegon events and festivals, and an alliance with
Unruly Brewing Company to sell Fatty Lumpkin sandwiches at the brewery.
Gilbert says he has added two jobs to support the concession trailer and anticipated demand from the sandwich sales at the brewery. "Every day we hear that our customers want our sandwiches to be available beyond lunch," he says. "Now we have more ways to spread the word about Fatty's and gain new customers."
To learn more about Fatty Lumpkins, you can visit their Facebook page
here.
Source: Brett Gilbert, Fatty Lumpkins
Writer: John Rumery, Innovation and Jobs News Editor
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