Short Message Service (SMS) is not only a potent communication tool, but a tremendous business opportunity for the marketing firm
TakeAim Mobile according to Greg Clausen, managing partner.
The numbers do not lie. Clausen states that the statistics are off the charts as people text more than they talk on cell phones. "98% of text messages are read," he says. "76% are read in first hour of receiving them and in addition, mobile or text coupons have a twenty times higher than average conversion rate than paper."
Their firm, which was established in the last year, has already successfully handled campaigns for Civic Theater, Metro Health and is currently working on mobile initiatives with Southland Auto and the Brann's chain of restaurants.
"Text messaging is the best way to send a relevant message to an opted-in group," Clausen emphasizes. He also explains that TakeAim Mobile is "a fully-managed solution with its only focus on text marketing campaigns."
Currently, the TakeAim Mobile team is comprised of the two owners (Clausen and Mike Williams) and two developers.
To learn more about their services, you can visit their website
here.Source: Greg Clausen, TakeAim Mobile
Writer: John Rumery, Innovation and Jobs Editor
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