Fresh as the produce being sold at area farmers' markets, a new online service has just launched that sells and delivers local produce to area residents.
is the venture launched by Mike Hughes. Hughes, whose day job involves employee health benefits, says he sees firsthand that "people need to make healthier choices" with their lifestyles.
Besides his background in health care, Hughes also says he has a " a passion for supporting local," and indicates it can difficult to visit farmers' markets due to work and family obligations.
The service Hughes has created is very simple. Users register online and then sign up for either the "small bin" ($29) or "large bin ($49).
Hughes and his staff assemble "cooler packs" with their choice of the freshest produce in season and then deliver to the home.
Currently, their produce is grown at Ingraberg Farm in Rockford, but they are in discussion with other producers to include in the network.
Hughes indicates that "education" will also be a service that Doorganics offers. Since they select the seasonal produce, there might some vegetables that are unfamiliar to their customers. Doorganics will provide information on preparation and cooking.
Hughes acknowledges this is only a first step in what he plans will become a regional site featuring home delivery of sustainable foods from area farms. He also credits the "lean" startup philosophy and mentorship from Pete Brand of Mindscape
as important factors in getting his business launched.
Source: Mike Hughes, Doorganics
Writer: John Rumery, Innovation and Jobs Writer