Rebranding complete, Freshwater Digital is getting innovative

2015 has been good for Freshwater Digital. Very good.

The five-year-old digital signage and media production firm has been riding a significant growth wave in the past year and shows no sign of slowing down.

Just in the last several months, the firm has moved into a new office and warehouse space (almost doubling its previous footprint) to occupy 25,000 sq. feet, hired eight new people (now a total headcount of 14), released its own proprietary software, acquired and integrated a digital gaming company, and finished a complete rebranding.
 
And to think: less than four years ago, the founders of the company were working out of their homes.

Jon Dodge, EVP of business development, says the growth is a result of a blend of their core business expansion, a great team and new opportunities: "We've had fantastic growth in last two years. We have a very talented team and we recently added a vice president of product development."

Dodge describes Freshwater's core business as retail digital signage, but he says the firm is always looking for innovative ways to expand. "We are moving beyond just content on a screen. We now have different platforms to provide better communication with the consumer," he says.  

Dodge points to the firm's recent acquisition of the digital gaming company, "Extreme Ring Swing", (extremeringswing.com) as an example of moving beyond traditional digital signage to create a better customer experience. Dodge says that this product is a creative and engaging way to help their clients promote products and also increase sales by enticing customers to spend more time in an establishment.

With the growth and commitment to new product development, the firm just completed a complete rebranding including a name change (Freshwater Digital Media Partners to Freshwater Digital) and a revamped logo and website. The firm is planning an open house in early November to showcase its new location and its production and product development labs.

To learn more about Freshwater Digital you can visit their site here.

Writer: John Rumery, Innovation and Jobs News Editor
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