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Innovation & Job News

The Ferris State Digital Animation and Game Design program gains national recognition






The Ferris State Digital Animation and Game Design (DAGD) program could easily be one of West Michigan’s best kept secrets.

Of course, it is not a secret, but, unless you are directly involved with the program, you probably would be surprised by the success and scope of this innovative initiative.

Let’s review a few facts.

The program is nationally recognized. The Ferris DAGD program was recently ranked number 16 by the Princeton Review in its 2016 rankings of the top 50 undergraduate schools worldwide for game design instruction (the list includes institutions in the United States, Canada and abroad). This is the second consecutive year for Ferris’s number 16 ranking, which is based on factors such as lab facilities, academic offerings and starting salaries for graduates of the program.

The program is focused on helping students to become successfully employed after graduation. The DAGD program was designed by industry professionals  to teach students the entire spectrum of skills needed to be successful in the digital animation and game design industry. Among the industries the DAGD program helps prepare students for include film, game design/asset creation, medical visualization, educational software and game/animation development. DAGD program coordinator David Baker is an award-winning media producer, animator and educator with extensive background in media production and animation. He has produced projects ranging from instructional videos to children's CD-ROM games for organizations such as the Children's Television Workshop, MTV and Amway.

This emphasis on the gaming industry translates to big career opportunities for the students. After all, from an economic standpoint, the gaming industry had total revenues of $23.5 billion in the U.S. in 2015 -- an increase of five percent from 2014, according to Forbes.

The program is designed to not only help students gain the needed skills to be successful, but also help them post-college, with a very active and supportive alumni group, a network of digital animation employers and access to an online portfolio where students can share their work with the world.

But the real magic of the DAGD program is best understood from a student’s perspective.

Rapid Growth was able to interview Emma Alvarez, 17, a graduate of the West Michigan Aviation Academy and current DAGD student, via email.

RGM: When did you start the program?

Emma: I started at Ferris this fall (of 2016) at the age of 16.

RGM: Why did you choose this program?

Emma: I was originally planning to go to Western Michigan University to pursue Biomedical Engineering, but around May of this year my mother showed me a video on Facebook of this new Ferris University program. After watching the introductory video for the program, I was immediately hooked. I have always had a passion for art and video games, so the collaboration of the two that the program created was a perfect fit for me. I have always appreciated video games for their visual aspects, such as intricately animated environments and the graphic design behind game's UIs (user interfaces). Not only would this program allow me to expand on my own personal creativity, but it would also be training me for one of the most booming career fields in the current time: game design. How could I not want to be part of such an innovative and immersive program right in my own city? I did not even think twice about applying to the program.

RGM: What excites you about this program?

Emma: Frankly, everything about this program excites me. Though, if I had to make a choice, I would say the aspect that excites me the most is the opportunity to be able to join the VR (virtual reality) community. Day by day, the VR community is expanding and discovering new and innovative ways to bring its audience into a whole new side of gaming that they could not have ever imagined. It amazes me that the gaming community is experiencing such an awesome way to delve into their online interfaces, and it excites me even more that I could be part of the VR game making process. It has always been a dream of mine to create video games, and now this program has taken my dream and raised it a level, going beyond what I could have imagined.

RGM: What do hope to do after you graduate?

Emma: After I complete the program, I would like to start off working as a graphic designer at a video game studio, as well as doing PR (public relations) work for various companies. As I work my way up, gaining experience and networking, I would then like to see myself be able to start my own video game company that focuses on rebooting classic video games into VR versions, as well as creating new video games for the VR scene.

Well done Ferris State University. Well done.

Writer: John Rumery, Innovation and Jobs News Editor
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