It's all about positioning oneself to seize the opportunities and to make them happen when they don't just saunter by.
Lambert Edwards & Associates' April 2014 acquisition of public policy and issues management firm Sterling Corporation creates a need for more digital media experts, public relations associates, and a brand new position of business development director.
Lambert Edwards serves clients in the arenas of healthcare, consumer products, retail, automotive, financial services, food and beverage, and education.
The company recently brought on Chelsea Dubey as its first business development director. But, the firm still has openings for a digital strategist and a digital designer to work out of the Grand Rapids, Lansing, or Detroit offices, plus a public relations associate for Grand Rapids and one for Detroit.
"We've grown in sales each year of the past 15 years," says Jeff Lambert, president and managing partner. "Growth for us is strategic, so if that's the goal, it's up to us to figure out how to do that -- acquisitions, hiring key people, entering segments like public affairs and digital, and going out and executing the plan. We are Michigan's largest PR firm, the largest public affairs firm in the state, and a top 15 investor relations firm in the U.S. The key thing in all this is people, our secret sauce if you will."
Lambert says the digital marketing side of the business is the company's fastest growing segment, doubling in demand each of the last three years. The digital strategist position requires two to ten years' experience in digital marketing, social media marketing, SEO, and web development. The digital designer needs web design expertise, with strong skills in graphic design or video and photography.
The PR associates positions are entry-level for college grads looking to gain experience in the field or for marketers with one to two years under their belts.
To find out more or to apply for a position,
click here.
Writer: Deborah Johnson Wood, Development News Editor
Images courtesy of Lambert Edwards & Associates
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