Remaining competitive in the 21st century is challenging for any business, in any industry. This is especially true for Grand Rapids-based bookseller, Schuler Books.
According to excerpts from MLive:
Adapting and diversifying the 29-year-old business is one strategy that’s helping the five-store Grand Rapids-based chain stay healthy at a time when Ann Arbor-based Borders is in bankruptcy and Barnes & Noble has been put up for sale.
"It's almost impossible to tell what the bookstore will look like in five years," said Cecile Fehsenfeld, who co-founded Schuler with her husband, Bill. "I would like to think we are building a new model for what the next kind of bookstore might look like."
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