According to WWW executives, barefoot running is more than a fad. As a result, WW has announced new brand for their Merrell line of outdoor products.
According to excerpts from MLive
Wolverine World Wide Inc. is betting a shoe that mimics going barefoot will be a runaway hit for its outdoor brand, Merrell.
"Merrell Barefoot is going to be important for helping Merrell become our first billion-dollar brand," Chief Executive Blake Krueger said.
The Rockford footwear company recently introduced the Barefoot Collection -- lightweight high-tech shoes with such style names as Trail Glove, Pace Glove and Pure Glove -- created with the intent to be the go-to brand in the barefoot outdoor shoe category.
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