GR Culture Pass won the 2012 Arts Destination Marketing Award.
According to an excerpt from the article:
The group won the Arts Destination Marketing Award 2012 in November from the Destination Marketing Association International and Americans for the Arts. The award was presented to Kerri VanderHoff, Cultural Marketing Group 2012 board president and Grand Rapids Art Museum director of marketing, at the annual National Arts Marketing Project conference in Charlotte, N.C.
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