CNN Money says Grand Rapids' ArtPrize has lessons for small businesses

CNN Money's interview with ArtPrize founder Rick DeVos reveals some surprises about ArtPrize and business.

According to excerpts from the story:

With a small staff, cell phones' growing reach, and the convenience of his family's foundation money, Amway heir Rick DeVos launched a novel, open-source art competition and festival called ArtPrize in Grand Rapids, Mich. in 2009. The event attracted more than 200,000 visitors in its inaugural year, and the group expects that to grow to some 500,000 this year.

The notion of opening up traditionally closed organizations continues to gain relevance, to the point that it has almost become an expectation among consumers. So why not apply it to an art festival?

Read the complete story here.