Developers of a unique student housing complex in two renovated Grand Rapids warehouses sought the input of students in a marketing class before moving forward with design plans and marketing. The result is an edgy living space for students, by students.
According to excerpts from the story:
Even though the apartment complex hasn’t officially opened, and it won’t formally do so until later this week, Hopson Flats already has more tenants than the building’s developers expected at this early point in time.
All the tenants are college students, as are those on the waiting list. They were the only demographic group the developers targeted for the project. What distinguishes Hopson Flats from many other student-housing efforts is that the developers turned to potential tenants to help design and market the apartments.
Read the complete story here.
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