Joy VanOeffelen

I am the Marketing Programs Manager at LeanLogistics, Inc., a global solutions provider of transportation management system (TMS) applications and supply chain services enabled by the industry’s largest transportation network on a SaaS (Software as a Service) platform. My core responsibilities include creating, executing and measuring program plans for core initiatives. I develop lead generation/nurturing programs to support sales; manage tradeshow coordination and event promotion; evaluate and drive marketing campaigns to maximize revenue; and coordinate the development of promotional materials for marketing programs, including webinars and email marketing.
 
I am proud to live and work in West Michigan. I am an alumnus of the 2011 class of the Emerging Leaders Series through the Center for Community Leadership (Grand Rapids Chamber of Commerce). In addition, I completed my Master of Business Administration degree in 2010 from WMU. I have been working full-time in marketing since 2004, with experience in the food & beverage, financial services, and transportation industries. In addition to full-time work, I enjoy freelance marketing and business coaching, as well as being a Big Sister Mentor with the Big Brothers Big Sisters program.

Job Title:	Marketing Manager
Company:	LeanLogistics
College:	Western Michigan University, Master in Business Administration, Kalamazoo, MI
High School:	Rockford High School, Rockford, MI
Lives In:	Rockford