For the enlightened consumer, the purchase of a $5 t-shirt usually comes with plenty of inner dialogue about the trade offs a big box manufacturer has to make to get their product to the shelf.
But Clothing Matters strives to create a more earth and human-friendly shopping experience.
The shop's former name -- Hemp Goods -- tended to scare off consumers who imagined a store full drug paraphernalia, but the newly named and retooled boutique, Clothing Matters, makes good on their slogan, "Feel Good In and About What You Wear."
The product lines often don bold, easy-to-read, but never preachy tags that explain the product or process used to make the garment.
Their commitment to sustainable practices is represented by the diverse array of materials, from organic cotton, wool, hemp, bamboo and even recycled plastic bottles.
By far, this is the best guilt-free shopping experience in the city.