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RapidChat: Sara Visser on blogging in Beer City, what it takes to be a successful writer & more

Inspired by the colorful fashion and delectable food that surrounded her, Sara Visser first got her start blogging while living in the windy city of Chicago. After realizing the influence her personal brand had on her community, and the networking opportunities that came along with so-called "hobby," she carried this passion of hers back to her home state of Michigan with The GR Guide.

UIX blog Facebook

UIX blog: Social media maps used as a public service

Social media has pervaded nearly every aspect of life. And whether or not you agree with its reach, there's no doubting its efficacy in spreading important news in real time.

FTmedia

As arts writers disappear, Grand Rapids organizations band together to connect with audiences

The steady extinction of full-time arts reporters has left arts organizations in a quandary over how to make up for lost coverage. One local “supergroup” of marketing professionals is working to come up with solutions, but quick fixes don't come easy.

Bryant Zimmerman

UIX: Bryant Zimmerman pairs global expertise with community education

For Bryant Zimmerman, part of running a global communications company means being passionate about local education.

RGfuturemedia

As diversity stagnates in mainstream press, ethnic news finds strong foothold in West Michigan

The growth of diversity in the mainstream media has stalled in recent years amid the chilly business climate for newspapers, but the editors at ethnic publications in West Michigan say there’s still reason to be optimistic about the future of media diversity and the range of viewpoints available.
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