Debuting on Sept. 19 with grand opening events set to take place during the first weekend of ArtPrize, outdoor retailer Moosejaw has announced a new pop-up store at 410 Ionia Ave. SW in the newly renovated Klingman Lofts building across from the Grand Rapids Downtown Market.
The new pop-up store will be 4,000 square feet and will connect to the company’s largest ever “High Altitude Lounge,” a place where the company will host events and activities.
Nick Rau, the director of retail at Moosejaw, says his company has considered building a new retail presence in Grand Rapids for years.
“Today the city has an ecosystem of energy that we really want be part of,” Rau says. “We looked at numerous locations in Grand Rapids and chose the Klingman Lofts because it offered the perfect space for us to experiment with a new retail format, plus proximity to the highly trafficked Downtown Market.”
The store is a way for Moosejaw to test new markets and retail concepts with short-term leases before investing in a permanent space, part of something CEO Eoin Cornerford calls a “pop-up to permanent strategy.”
“We like the space and the area so much that we’ve invested more than we would in a typical pop-up,” Comerford says. “After winter we’ll assess whether to invest further to make this a permanent location, like we did with our 2012 pop-up in Downtown Detroit.”
For more information, visit www.moosejaw.com.
Written by Anya Zentmeyer, Development News Editor
Images courtesy of Moosejaw/GR Downtown Market