A new oasis for urban cyclists is open for business near East Grand Rapids' Gaslight Village.
Grand Rapids Bicycle Company renovated the former The Moving Company building (644 Lovett Ave. SE) into a hip cycle showroom offering pedal transportation for everyone from pre-pedal age through adult.
The showroom is the company's second location and follows the spring opening of its main store, Grand Rapids Bicycle Company and Trailhead Café, at 1200 East Paris SE, near Bill & Paul's Sporthaus.
"We can repair, maintenance, and tune anything out there," says store manager Thomas Fish. "The quality of personalized service is the main thing we're trying to differentiate ourselves with. No matter if you have a kids' bike or an expensive road bike, we're going to make sure it fits and that you're happy with it."
Fish is a United Bicycle Institute-certified bike mechanic. He says the Bicycle Company's other two mechanics, Eric Fisher and K. C. Trotter, have a combined 46 years of cycle repair experience and a number of certifications.
Besides maintenance and repair, the shop carries U.S.-made
Jamis Bikes and
Felt Bicycles,
Cervelo Cycles high-end racing bikes, and
Surly "fat bikes" for winter riding. The shop also offers a selection of kids' bikes from wooden, pedal-free balance bikes for tiny riders to kickbikes, to frames sized for 8-, 10-, and 12-year-olds. And the store carries a variety of accessories, including clothing, gloves, Burley products, and more.
Fall/Winter hours: 10 a.m. to 6 p.m. Mon.-Fri.; 10 a.m. to 4 p.m. Sat.
Source: Thomas Fish, Grand Rapids Bicycle Company
Writer: Deborah Johnson Wood, Development News Editor
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