More products. More people. More customers. More services. More demand.
Not enough room.
That pretty much wraps up the reason why the Grand Rapids-based organic grocery delivery service Doorganics
is moving into a 4,000-square-foot warehouse at 724 Crofton SE, more than tripling the previous space the company worked from at 353 Fuller NE.
The new Southtown warehouse location includes such upgrades as 1,000 square feet of office space, an expanded walk-in cooler and multiple loading docks to better accommodate deliveries.
Mike Hughes, Doorganics’ founder, says the extra space will allow investment for larger walk-in coolers and expansion of more cold grocery products, including packaged lettuces, salad mixes, and herbs, as well as locally produced cheeses, hummus, fermented foods, and kombuchas.
"We look forward to providing more convenience as we venture into 'meal solutions' in the near the future,” Hughes says.
Doorganics currently partners with more than 20 Michigan farms to offer organic produce, as well as meat, bread, eggs, and more than one hundred other grocery items from producers in the state.
The grocery delivery service has grown its reach, as well as its space, by expanding its delivery area to Grand Haven and Spring Lake last month, while continuing to serve customers in the Grand Rapids and Holland communities.
Keeping up with demand requires more than space, and Hughes says the company recently hired its 12th employee and continues to invest in its existing team.
"The most unexpected part of the Doorganics success journey has been uncovering the hidden talents of our employees that weren't sought after or identified during the initial hiring process," Hughes says. "For instance, we learned that our driver Matt had a passion for digital marketing, and we have now transitioned him into a full time marketing role. Caitlin, originally hired for the packing team, is a Kendall college graduate who is skilled in food photography. We hustle as a team to fill orders and make deliveries and spend the rest of our time strategizing together and using our individual talents to build the business. I'm proud of the entrepreneurial spirit that our team embodies."
Learn more about Doorganics, including grocery offerings and staff bios, at www.doorganics.com.
Writer: John Rumery, Innovation and Jobs News Editor