Grand Rapids headhunter releases iPhone app designed for recruiters

A Grand Rapids entrepreneur recently released what she says is the first iPhone application designed especially for corporate recruiters. AutoSearch Mobile searches for passive candidates on social media sites including MySpace, Facebook, Twitter, LinkedIn, ZoomInfo and others, and does it all from one search query without the user having to log into each individual site.

Lori Fenstermaker, 36, owner of Grand Rapids-based recruiting company Automatic, developed AutoSearch Mobile based on her proprietary web based software, AutoSearch. Fenstermaker partnered with Cadence Solutions, owned by her husband Adam Fenstermaker and Matt Bidwell, to develop AutoSearch as an Internet search tool to locate hard-to-find candidates for her client Amway
, who often has specialized jobs to fill.

Amway asked to license the software and Fenstermaker says that gave her the idea to license it to other clients, as well, including PNC, Gordon Food Service, Herman Miller and ManPower, and users in Mexico, Ireland and the United Kingdom.

"It takes hours to key in searches on your own; AutoSearch can do it in seconds. Young people are using social media and it's a great way to interact with them to bring them into West Michigan," she says. "You can quickly scour through social media to find specific candidates."

With AutoSearch Mobile, Fenstermaker says that in-house recruiters can perform candidate searches while traveling, commuting via train or bus or while sitting in a doctor's waiting room.

The mobile app retails for $4.99 and is available through the iPhone App Store.

Source: Lori Fenstermaker, Automatic

Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].

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