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Innovation & Job News

Streamlining passion: Good Ink is making fundraising a whole lot easier


They say there is an app for everything, whether it’s ordering a ride through Lyft or now getting a quick mortgage approval through Rocket Mortgage. No problem is too big or too small for internet entrepreneurs to tackle.

 

The team at Michigan Awesome , a screen printing shop based in Holland, Michigan, found themselves working with friends, family and the community quite often on the same kind of project. People would come into the shop and bring t-shirt designs for a fundraiser they were hosting. There would be a back and forth on design implementation, logistics, and payments that would add stress to the whole process. It wasn’t simple; it wasn’t letting their customers concentrate on what they were passionate about: the causes for which they were fundraising.

 

After helping dozens of clients with fundraising campaigns for adoptions, schools, teams, youth groups, and more, they realized they could serve a greater number of clients if the process was streamlined.

 

Team member Kevin Watson recalls it best. “Organizing campaigns, designing shirts, spreading the word, collecting funds and delivering shirts was a lot of work,” he says.

 

So, the team of four got to working on creating a platform that would automate and simplify the stresses of running a t-shirt fundraising campaign, and just like that Good Ink was born.

 

When asked what is at the heart of Good Ink, Watson replies that “Good Ink is set out to simplify the t-shirt fundraising process. We want to remove the roadblocks and make it as easy as possible to turn your good intentions into a huge success. We all want to make a difference, but have limited time.”

 

Watson says that a process that would take 20-plus hours of an organization’s time now just takes a few minutes on the Good Ink website. “No more collecting checks and driving around town to deliver shirts. No more fronting a lot of money in hopes of a good return,” Watson says in regards to how the website really takes care of everything.

 

Good Ink is free to use for organizers, and the purchase/donation process wrapped with the individual delivery makes it easier to sell more products and make more money for the causes closest to your heart.

 

Ken Miguel-Cipriano is Rapid Growth’s innovation and jobs editor. To reach Ken, you can email ken.miguel.cipriano@gmail.com or follow him on Twitter and Instagram.

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