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Innovation & Job News

StartUp Spotlight: Wodul


Quiet giants are the companies that find themselves in niche markets and carve out a space for themselves to grow into slowly. Search Engine Optimization is how local West Michigan company Wodul is making their bones in the entrepreneurial tech space.

Wodul’s team is comprised of Eric Hendrickson, Geraldo Gonzalez, Tim Charron, and Thom McGuire. Two years in development and six months after their launch Wodul continues to grow.

We sat down with Wodul’s Founder & CEO Eric Henrickson to talk a bit about the company’s purpose and what they are currently up to.

RG: How did the Wodul start?

W: My background is in lead generation through digital marketing, which I've been involved in since 2006. At one time I managed over 800 landing pages (one-page websites) that received thousands of visitors and generated hundreds of leads daily for health insurance agents all over the country. After Healthcare Reform passed, agent commissions dropped by nearly 70 percent and as a result, agents could no longer afford to purchase leads. My focus then shifted toward helping all types of business generate more customers online by maximizing their search visibility on Google, Bing, Yahoo and 70 plus other digital endpoints. (Waiting for founding date)

RG: What was the inspiration behind Wodul?

W: In February 2016, Google changed its SERP (Search Engine Result Page) display to eliminate PPC (pay per click) based ads on the right rail, which sent many marketers into a panic. Business owners would now have two choices for getting found online: buy ads on Google or pay an SEO firm $2000-$5000 per month to help optimize their web presence. I saw a better way, and a game-changing opportunity to leverage my skills and resources to essentially level the playing field for local business through a responsive microsite chassis that leverages content credibility to improve the search rankings of a business—which resulted in the creation of Wodul™.

Wodul™ delivers a smarter approach to getting businesses found online. Each microsite employs the latest SEO best practices to optimize and index content independently to web crawlers while leveraging the power of our trusted domain to achieve top ranking on major search engines like Google, Bing and Yahoo sooner and without the need for any technical background.  

RG: What is Wodul’s mission?

W: We are focused on helping Michigan local businesses utilize Wodul™ Microsites to maximize online search visibility and connect with more new customers. In addition, each month we're hosting a half day SEO workshop where we teach attendees winning online marketing strategies that can be tremendous in helping boost a company’s bottom line. 

RG: Where is Wodul headquartered and why?

W: Our offices are located in downtown Grand Rapids. I was born and raised in the here in Grand Rapids and there is an excitement, innovative culture and buzzing nightlife that makes downtown such a fun, inspiring place to work.

RG: What is on the horizon for you and your team?

W: Our plans are to slowly expand our footprint to other major cities with offices already starting in Indianapolis.

RG: What has been the most difficult aspect of this business so far? What has been the most rewarding?

W: Our most difficult challenge is finding enough talented people to keep up with the insatiable demand for our services. There is nothing more frustrating than having to tell someone we are backlogged one to two weeks before we can start their project. The most rewarding part of what we do is taking a business from minimal search visibility to outranking their competitors' sites and seeing how empowering it makes them feel. It's just amazing!

You can find Wodul online here.

Ken Miguel-Cipriano is Rapid Growth’s innovation and jobs editor. To reach Ken, you can email ken.miguel.cipriano@gmail.com or follow him on Twitter and Instagram.
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