As Media Place Partners
celebrates its 10th anniversary this month, Principal Dave Kettler says the best is yet to come for the Grand Rapids media-services firm, which has doubled its business and created three new positions on staff in the past nine months already.
"People are just finding out we're here and that we're local and have all the tools and the horsepower to handle anything they want to do," says Kettler, whose agency focuses on media consulting and strategic media planning and purchasing. "…We're leveraging our current clients to tell the story of Media Place and also over the years, we've developed a reputation for doing a good job for our clients."
To accommodate its growing team of media buying experts, MPP relocated to a larger office in Gaslight Village last October, recently expanding its floor space at 2249 Wealthy St. SE to around 1,000 square feet.
Though MPP's clients are predominately in the markets of healthcare, grocery and higher education and operate on state- and national-level stages, Kettler says it's just as important to his agency to bring in local organizations as clients, with familiar names like Grand Rapids Ballet Co., the Grand Rapids Public Museum and the Grand Rapids Art Museum, Experience GR and Frederick Meijer Gardens on the list of those who have worked with the MPP team in the past.
""People didn't know we we're here and we're local, so bigger buys would get moved to another town and then small- and medium-sized work didn't think they were big enough to take it to another market, but now we're doing a lot of that," Kettler says.
He says for those medium-sized clients who don't have enough staff to manage media buys internally, having MPP manage buys from the outside allows businesses owners to focus their own company's manpower on growing their brand more efficiently and effectively.
"It's really about time; giving people more time and the expertise on top of that to make their media dollars work faster," he says.
He says his firm is strengthening the manpower of its own staff, looking ahead to building its next layer of employees with the addition of a few new account executives and eventually, another media buyer. Kettler says he hopes to have those new positions in place by the end of the second quarter.
"I do think West Michigan is growing and we're filling a void that was here in the market," he says. "If we can keep it here local and service here local, everybody wins."
For more information about Media Place Partners or careers there, visit www.mediaplacepartners.com.
Written by Anya Zentmeyer, Development News Editor
Images courtesy of Media Place Partners