Though the new 2,500-square-foot blow dry bar The Parlour @ CityFlatsHotel
opened to new clients back in July, hotel administrators celebrated its public grand opening earlier this month at 77 Monroe Center.
The Parlour’s grand opening, which brings alongside it 10 new members to the CityFlatsHotel
team, was celebrated in conjunction with Events @ CityFlatsHotel
, which shares the remaining 10,500 square feet of the former Louis Benton Steakhouse for its new reception space and two conference rooms.
Specializing in event hairstyling and professional make-up application, The Parlour @ CityFlatsHotel offers full salon services such as cuts, colors, manicures and more, with a styling lounge created to be easily transformed and customized into a private space for wedding parties and other special events.
“Were excited now that both spaces are open,” says Marketing Coordinator Jack Peaphon of CityFlatsHotel. “We’ve had a lot of great luck with new clients coming into The Parlour and we’ve had a lot of brides booking bridal parties staying at the hotel beforehand.”
CityFlatsHotel announced plans to open the new blow dry bar and event space at 77 Monroe Center in February. Combined with the existing Ballroom @ CityFlatsHotel, the new event space will provide three additional areas available for weddings, special events and business functions.
CityFlatsHotel also announced plans to add 20 additional hotel rooms to the existing 28 currently offered by the downtown Grand Rapids boutique lodging brand, though Peaphone says no additional details on the construction timeframe are available quite yet.
However, he says CityFlatsHotel is poised for big business as ArtPrize 2015 brings both new and returning visitors to the downtown area.
“It’s actually been pretty tremendous,” Peaphone says. “We’ve been picking up both walk-in traffic just because of how much downtown has grown and how many more tourists and people are living downtown and it’s really great to be in the spot we are because we’re so centrally located.”
Written by Anya Zentmeyer, Development News Editor
Images courtesy of CityFlats Hotel