Serenity Boutique moves from MoDiv startup to Hall Street storefront

The new Serenity Boutique at 413 Hall St. SE is somewhat of a community effort.

The brainchild of owner Eboné Farely,  Farely says she decided to go looking for a bigger space when the former Serenity Boutique grew out of its startup storefront in the downtown Grand Rapids MoDiv, a retail incubator. Along the way, the opportunity to partner with friend and hairstylist Kristan Lauren arose, so the 1,800-square-foot space features both boutique retail and salon space.

Serenity Boutique also features clothing from a plus-size line designed by another talented friend of Farely’s.

“So it’s kind of collective of all of our friends that we thought were business-minded,” she says, adding that hairstylist Kristan Lauren hasn’t officially opened the salon portion of the space due to maternity leave.

With a price point anywhere between $25 to $150, Farely says her boutique carries unique but still affordable clothing alongside one-of-a-kind, custom-made handbags.

“It’s very rare that we have two of the same item,” she says. “We may have an item that comes in multiple colors, but we don’t ordinarily do two of the same handbags, and we look to keep every woman unique and individuals.”

Farely says the idea for Serenity Boutique is to serve a part of the community that hasn’t had the kind of product for which she knows people are looking.

“I’ve always been a boutique shopper, but there are no boutique stores within the inner city on the southeast side of town, so we’re excited to be in the heart of southeast Grand Rapids, and what we’ve found is when people come in they’re really excited we’re there also,” says Farely, who held an official grand opening for Serenity Boutique Nov. 13. “We’re just excited to be there and looking forward to the opportunity to bring the community items they need and like.”

For more information, visit Serenity Boutique online or find it on here on Facebook.

By Anya Zentmeyer, Development News Editor
Images courtesy of Ebonee Farely


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