Head of the Pride barbershop/salon aims to tame unruly manes at new West Side location

Whether your mane is atop your head or growing on your face, a new salon on Grand Rapid's West Side wants to help you style it just the way you want it.

Head of the Pride Boutique Salon & Modern Men's Barbershop is under construction at 444 Bridge St. NW and plans to bring the latest in men's and women's hairstyling services to the growing business district.

Owner Sarah Dilley, of Sarah Dilley-Couture, is a cosmetologist with a passion for barbering. After five years at Cheeky Strut, Dilley will open the new shop in June, offering complete hair care services for women and men, including hair extensions, color, cuts, and men's beard trimming and shaping.

"(In the industry), there's a serious lack of attention to men's hair and that's kind of like a nationwide deal," Dilley says. "I want to help men with their skincare, and will have beard products for men because we're in a city of beards."

Dilley, 28, sees a lot of opportunity for serving both men and women at the Bridge St. location, especially with the recent opening of the men's and women's denim shop, DENYM, across the street, and with Renee Austin Wedding boutique next door.

Head of the Pride offers six styling stations. The shop will rent chairs to independent stylists who share the vision of working as a team to provide a relaxing, fun atmosphere that appeals to both women and men. Guests can book appointments online, by phone call, or with their individual stylists by text message, phone, or email. Dilley plans to develop Android and iPhone apps that offer booking conveniences.

"I have been living on the West Side for eight years, and I just love the energy that's here right now," says Dilley, who grew up in East Grand Rapids. "I want to create an intimate space to sit down with your stylist and talk to them about your goal for your hair. Every client gets the same experience, no one is rushed through."

Writer: Deborah Johnson Wood, Development News Editor
Images courtesy of Head of the Pride

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