The vitality of Grand Rapids' downtown is the energetic environment that Neurocore
says creates an attractive and compelling location for its staff. After outgrowing its original headquarters in Grandville, the brain-based diagnostics and brain training company relocated its administrative offices three weeks ago to the fourth floor of the Windquest Building, 201 Monroe Ave. NW, bringing another 14 people to the city's core district.
The change represents just one aspect of the growth Neurocore is experiencing across the state as it brings its brain diagnostic services and brain training programs to people looking for answers, diagnoses, and treatments of Attention Deficit Hyperactivity Disorder (ADHD) and other cognitive conditions.
Neurocore's Knapp's Corner clinic recently doubled its size, its Kalamazoo and Holland locations completed makeovers, and a new location at 36700 Woodward Ave. in Bloomfield Hills opens soon.
"We really encourage people to get a brain-based diagnostic, not just a diagnosis based on behaviors," says President Rick Kuiper. "New and expanded clinics increase our ability to respond to demand for the diagnostic component of what we do, as well as the services component. It's an important distinction to make -- we perform the diagnostics to get a clear, data-driven, brain-based assessment of what's going on. Then the parents or individual can make an informed decision and we can talk about moving into our brain training program."
The new headquarters is about 2,800 square feet of open, collaborative workspace. Although no clinical testing or patient care takes place there, Kuiper says he envisions a time when making daily connections with other downtown professionals could expand the company's Peak Performance program, which helps executives and business owners take their focus to the next level while reducing stress and improving sleep.
Writer: Deborah Johnson Wood, Development News Editor
Images courtesy of Neurocore
Riding the Brain Train