New in Rockford: The Home Studio offers home furnishings, Pillows by Dezign, interior design savvy

The Home Studio in Cascade has stepped out in style with the Dec. 2 opening of its second home décor showroom.

The cozy and comfortable shop at 10 Bridge St., Rockford, offers 1,600 square feet of home furnishings, décor accessories, and lighting. In addition, the shop features some 400 designer fabric pillows by The Home Studio's sister business, Pillows by Dezign.

"This is the coming together of two businesses to open a new store," says owner Marian Silverman. Silverman is also a business partner in Pillows by Dezign with her son, Brian Manley. "People come in [to the Cascade store] and say it's so hard to find cool accessories and pillows. There's been such a huge need. We opened the Rockford store in response to our customers."

The Rockford showroom enables customers to see a sampling of the styles and brands of furnishings The Home Studio offers. In addition, customers have access to the design experts and resource library located at the Cascade store. But instead of making the 30-minute drive, the designers and resources will come to the customer.

"If you walk into the Rockford store and say I need a bedroom set, we'll be able to sit down at the store or in your home. We'll use our resources to get you exactly what you're looking for," Silverman says. "We work with hundreds of manufacturers, just about the same as Gorman's or Klingman's, and we carry the major brands. People think a big furniture store is going to be less expensive, but we are competitive with everyone's prices."

Silverman adds that instead of having periodic sales, which eat up time and money, the everyday product prices are discounted by 35 to 40 percent.

"When you walk into your home, you want to feel good," Silverman says. "We're here to help guide you with your décor. That's really important to us. We're here to help you create your environment."

Hours: 10 a.m. to 6 p.m. Mon. - Fri.; 10 a.m. to 5 p.m. Sat.

Writer: Deborah Johnson Wood, Development News Editor

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