Men's, women's casual activewear a staple at new West Michigan Clothing Co. in East Hills

Building on the success of their two stores, 108 Threads, in Ludington and Pentwater, husband and wife team Aleksy and Rebecca Urick decided the time is right to open West Michigan Clothing Company in Grand Rapids.

The location at 1005 Lake Drive SE, sandwiched between Marie Catrib's restaurant and the West Michigan Environmental Action Council, seemed perfect for an apparel shop offering men's and women's outdoor wear that's classy enough for business casual attire.

"This is easy wear, easy care, wash it, dry it, wear it, no iron clothing that's great for traveling," says Rebecca Urick. |People are gravitating to this clothing for their everyday wear, for playing around in the backyard with the kids, or running, doing yoga, or reading a book. We focus mostly on casual wear, which also can be tailored to a business casual attire, depending on the office atmosphere."

The selection includes a variety of styles in popular colors, including army green and navy blue, which Urick says are hot hues for summer wear. Pants, shorts, shirts, tops, dresses, and skirts round out the casual styles, many fashioned from organic bamboo or cotton, or from recycled materials like water bottles, polyester, or wood (tencel). The shop also has a selection of yoga wear and running apparel, flip-flops, sunglasses, hats, and jewelry.

Brand names include Mountain Hardware, Horny Toad, Kuhl, Prana, Avantura Clothing, Lole, Sorel, Sanuk, and Reef.

"I have done a lot of yoga in Grand Rapids, and all my yoga friends are here," says Urick. "We'd go to Marie Catrib's for food, and go shopping in the area at the cute stores, so I felt like I knew the area. And we're in a LEED-Gold building. We're so excited to be in Grand Rapids and can't wait to have people come and check us out."

Hours: 10 a.m. to 6 p.m. Mon. - Sat.; noon to 4 p.m. Sun.

Writer: Deborah Johnson Wood, Development News Editor
Images courtesy of West Michigan Clothing Company
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