"Balanced Teams Everywhere": Forward-thinking collective returns to Grand Rapids with 2015 Summit

Spearheaded by Matt Fletcher from Atomic Object, the loose group of software professionals known as “Balanced Team” plan to share some of the techniques and methods they’ve developed to help foster diverse, cross-disciplinary project teams when they come to Grand Rapids this summer.
There’s a group of professionals flying just under the radar, coming together when the time feels right; working to solve problems, refine techniques, break down walls. And they’re coming to your town this summer.

Is this the upcoming “Avengers” movie we’re talking about? Nope; the group we’re talking about is completely non-fictional, and quite a bit larger in membership. They call themselves “Balanced Team” (cue dramatic music here).

Balanced Team is a loose group of mostly software professionals who keep in touch via the web and the group’s mailing list, which has about 700 members. Matt Fletcher from Atomic Object is perhaps the group’s “leader” in Grand Rapids, but Balanced Team is an organic, spontaneous group whose primary aim is to maintain a conversation on challenges and solutions in design and teamwork, and let different members take the reins when it’s appropriate.

And before you tune out because you don’t have the slightest connection to the world of software: The group is growing quickly, and increasingly looking to incorporate members from a wide variety of other fields and backgrounds.

Matt FletcherBalanced Team’s mission isn’t written down in a “definitive version,” but it essentially comes down to this: They work together to learn how to create “balanced teams” of professionals from multiple disciplines to tackle projects and challenges in the workplace (and maybe even beyond — they’re not big on boundaries for their ideas).

“Everyone’s gonna have their own definition,” says Fletcher, “but the one I really like is, ‘Balanced Team is a working group of software professionals who are interested in exploring cross-functional collaboration.’”

“To me,” he adds, “Balanced Team is: How do we get marketing, business, engineering, design, Q.A., all of the above, working together on what we call these cross-functional teams, to define and build a product together?”

Members of Balanced Team, many of whom are based in the Midwest but with some coming from as far as Los Angeles and the United Kingdom, tend to plan at least one major “summit” event each year, and this year’s version arrives in Grand Rapids this summer. The 2015 Balanced Team Summit will take place from June 13-14, primarily at The Factory on W. Fulton St.

Interested parties can register now for the summit via the conference website. Tickets cost $150, plus a small convenience fee.
So what takes place at a Balanced Team summit? Fletcher says the events are mostly designed to foster conversation and idea exchange between members; to that end, there’s plenty of open space and time for unscripted interaction. However, it’s not all “loosey-goosey time,” as Fletcher puts it; the group does poll members before a summit to tease out possible themes and get ideas for potential guest speakers and topics. The Grand Rapids summit will probably be divided half-and-half between scripted events and speakers and time for open-ended conversations, Fletcher says.

The difference from most professional conferences is that Balanced Team events take great care to break up the usual distinction between the speakers and organizers, and the attendees. For example, the group often features their guest speakers in “fishbowl” conversations, where four chairs are arranged in the center of a seating arrangement, with three presenters occupying three spots and the fourth chair remaining empty.

When someone from the audience feels like they have something relevant to add to the conversation, they come up and occupy the empty seat in the center. The expectation is that, within a few moments, someone from one of the other chairs will get up and leave the inner circle, allowing the conversation to gradually cycle through everyone who wants to speak to the topic.

And even the topics tend to be open-ended: Fletcher says that on the first day, conference attendees usually write down on sticky notes the challenges or techniques they’re most interested in discussing, then post them and vote on each other’s suggestions. The organizing team uses the voting to tease out a few key topics of interest and divide the conference into different areas addressing each of these issues.

Rick Harlow“A lot of conferences are about panels, with, ‘Here’s me espousing the latest and greatest,’” says Rick Harlow from Grand Rapids’ Visualhero, who will be attending the Balanced Team summit, his first, this summer. “[Balanced Team] is about a continuing conversation. It’s not, ‘Oh, that’s the conference, we’re done.’ It’s ongoing, and people come away like: ‘Man, I can’t wait for next time.”

The history of Balanced Team, as far as Fletcher knows it, goes back to an Agile conference he attended with other members of Atomic Object in 2007. He noticed a sort of “side conference” going on of about a dozen people, with “people talking about ‘this Balanced Team thing,’” as he puts it. A few bigger names in software, like renowned programmer and author Alan Cooper were already involved, which impressed Fletcher off the bat; he wanted to find out more immediately.

“So starting out with like 12 people just meeting off at the side of this Agile conference,” he says, “as the years progressed, every year or every other year, we’d have one of these bigger events that we now call ‘summits.’ I think one of the first was in San Francisco, and then we had one in Grand Rapids in 2010.”

According to Fletcher, Balanced Team has steadily added members every year; they’re now aiming for perhaps a hundred attendees or so at the Grand Rapids summit this summer.

“It was totally informal at first,” he adds. “It’s been growing since then, with these summits, every year or every other year-ish. And in between there are even more small, more informal events we call ‘salons.’”

Fletcher shares a few of the favorite techniques he’s learned at Balanced Team events that he applies at Atomic Object; he’s a big fan of “story mapping”, which involves visually organizing a project or task into larger themes or components with, say, sticky notes on a wall or table, then using smaller entries underneath to break down these large-scale needs into smaller components or tasks (it’s easiest to understand if you follow the link and watch the video).

Software companies often use story mapping to plan out a product release, but like most of the techniques shared at Balanced Team, the overall idea can translate to almost any field, Fletcher says. For example, Atomic Object used a story map to plan out the opening of their expansion offices in Detroit and Ann Arbor.

Another favored technique at Balanced Team, according to Harlow, involves creating “personas” — profiles of potential end-users, either fictitious or based in reality, that project workers can look at to guide their decisions and think outside their own personal preferences.

“You could start up an office, and you could just write down a list [of things to do] on a piece of paper, or you could go through a creative exercise like this. and your excitement kind of comes from: ‘Hey, that really worked,’” Fletcher says of his passion for story mapping and other techniques he’s learned through Balanced Team. “The results of that involved more people, aligned their thinking, got more ideas on the table and eventually created a better solution. And I think that’s what we’re all looking for, in some way.”

One Balanced Team enthusiast that Fletcher attracted from outside the software world is Jon Carfagno, the director of learning and audience engagement at the Grand Rapids Art Museum. Carfargno, who worked with Harlow to create a new strategic plan for the museum based around user-centered design, will present at the Balanced Team summit this summer, discussing ways that GRAM applies user-centered design and other philosophies that feed into the overall Balanced Team concept in devising art exhibits, collection content and marketing campaigns.

“With the way we were using cross-functional teams to develop exhibits, marketing campaigns, you name it,” Carfagno says, “[Rick] thought it would be interesting to have me share some of that, since a lot of what they do is similar motivation but in a different industry.”

“I can’t speak highly enough of the theoretical underpinning of the conference, and the poeple that have invited us to participate,” Carfagno adds. “What a great way for [GRAM] to be on the very front end of trends in organizational dynamics and workplace efficiencies, and just how to innovate, by being a part of this.”

To be clear: Fletcher, Harlow and the rest of the Grand Rapids organizing team want anyone who finds all of this interesting to check out Balanced Team. You don’t need to come from a software background, and you don’t need to know processes like Agile and UX as thoroughly as they do. They welcome people from all manner of backgrounds to show up, exchange ideas and learn what it means to work as part of a “balanced team.”

“To me, if I had to explain the value proposition,” says Harlow, “it would be: Everything from startups to large companies, everyone from experienced people to people just trying to learn about it. And hopefully it becomes, similar to that story map: We’ve structured an event to allow for a purposeful conversation around, what does it mean to work among a diverse group of people with different skills and talents to accomplish things?”

The 2015 Grand Rapids summit will push the boundaries of Balanced Team even a little further with an overarching theme they refer to as “Balanced Teams Everywhere”: specifically, how to integrate the concepts behind Balanced Team into digital, web-based interactions and complex, collaborative projects that may span multiple offices, teams and locations.

“There’s this pervasiveness of — I think immediately people think of a ‘balanced team’ and go ‘Oh, great, we’ll just have a few more people at our table,’” says Harlow. “Well, we want it to grow from that. It might be, we’ll have three more people, but they’re not actually at the physical table. We’re gonna connect with them [through digital means], and so back to tools techniques and processes — so how do we include those people, now?”

Fletcher says he’s not just excited to meet up with like-minded compatriots and get the latest updates on Balanced Team concepts, their evolution and stories of real-life applications. He also wants to show off Grand Rapids’ fast-growing tech scene and some of the changes he’s seen in the city since the last Balanced Team event in GR in 2010.

“Using the Factory as our venue is a good example of why I’m excited,” he says. “Even in 2010, the Factory was, what, like, a quarter of the third floor of the San Chez building? And now it’s the whole fourth floor.”

“It’s a beautiful space to get together,” he finishes, “and that kind of parallels Grand Rapids. In 2010, it was up and coming, and now it’s gotten even better, as far as I can see.”

Steven Thomas Kent is the editor at Roadbelly magazine and a high-tech, high-growth features writer at Rapid Growth Media. You can reach him on Twitter @steventkent or e-mail him at [email protected] for story tips and feedback. His stories are made possible by support from Emerge West Michigan.

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