Making New Connections

John Benz is proof that you are never too old to find your way back home. At the age of 64, Benz launched a second career as the Major Gifts Officer for Gilda’s Club in Grand Rapids after spending more than three decades on the road as a furniture salesman. Benz talks with Deb Moore about leaving his comfort zone, reconnecting with the community, and his need to believe in what he is selling.

Tell me about your career as a salesman, John.

I was an independent sales representative for various lines of residential furniture, traveling weekly through my territory that extended as far west as Rockford, Illinois and east to Toronto, Canada. It included Michigan, Cleveland, Buffalo, and Rochester. I figure I spent about a year-and-a-half of my life in Highpoint, North Carolina, alone, traveling there twice a year for the furniture market.

As a sales rep, I worked on commission and paid my own expenses – food, hotel rooms, automobile, gasoline. At the end of the year I got a 1099, not a W2. I had no health insurance or retirement package through the position. Still, financially it was lucrative for most of those years. I loved it, especially the rapport with my customers.

Then last summer my main company for the past 22 years, Norwalk Furniture, got into some financial difficulty and there was talk they might be bought out. As a commissioned representative I wasn’t sure if I would get paid, so I backed off a bit. I stayed home in August, then traveled to Toronto for three days to visit one of my retailers.  When I came back home I said to my wife, “I don’t want to do this anymore.” I had a little taste of not traveling and I liked it.

You were 64 years old. Why not retire?

I didn’t want to retire. There’s only so many sudoku and crossword puzzles and golf rounds you can play. I wanted meaning in my everyday life. I started thinking, “What else can I do?”

My wife Micki, a vice president at St. Mary’s Health Care, suggested that a non-profit organization would be a good, rewarding fit for me. I invited my friend John Jackoboice to breakfast for his input and he suggested I apply at Gilda’s Club. Unbeknownst to me at the time, John is the Board Chair and he knew they had an opening to fill for the Major Gifts Officer. I went through a series of four interviews to reassure Gilda’s Club staff that I had the skills for the job and would fit in with the culture.

What is the culture of Gilda’s Club?

Gilda’s Club is a place where patients and their families come for informational programs, activities, meals, camaraderie and support during their cancer journey. Our clubhouse at 1806 Bridge St. NW opened eight years ago. We have a large dining area, kitchen, many meeting rooms, an exercise room and a library. Members come to be with other people or to just be alone and relax. They might enjoy a family dinner served before an evening program where they learn about treatment options or how to discuss their diagnosis with their family. They are accepted for who they are, despite their hair loss or lack of energy. Spouses and children of cancer patients are also given support. We are the opposite of the institutional environment where they see doctors and have medical treatments. About 500 people a week come through our red door. Over 1000 volunteers help us out, 350 who assist on a regular basis. Gilda’s Club is for men, women and children alike and all our services are free.

Our president and CEO, Leann Arkema, has been with us since our founding over ten years ago. She sets a culture of caring and giving and the positive tone that makes us the busiest and largest clubhouse in the network.

What skills do you have, John, that made Gilda’s Club believe you could transition from a sales rep to a fund raiser for their program?

My previous career was relationship-driven and I believed in my product. I’m a big believer in Gilda’s Club’s mission and procuring donations and major gifts also relies heavily on relationships. If I can get someone’s ear and educate them to what we do, they’re going to want to participate in some way.
 
I had a little unease initially, because I was used to selling tangible products. I knew about the fabric, the style, the construction of the furniture I was selling. I’m still selling what I know, but now I’m selling an emotion, a feeling, a way of life. It’s more difficult in some ways. I was a bit nervous about that at first, but every now and then you have to test yourself.

Even though my career had been largely solitary, there was no doubt in my mind that I’d be able to fit into a team atmosphere such as the one at Gilda’s Club. I played athletics in high school, was involved with a fraternity in college, and was a Marine – that’s all teamwork.

What adjustments did you have to make as a result of your career change?

Truthfully, not too many. My health insurance has been covered for years through my wife’s employment, and that remains today. As an independent rep, I always planned for my own financial future.

Being home every night was an adjustment at first. I was used to motel life, flipping on the television after dinner for the night. I don’t miss that at all.

Another thing I don’t miss is the driving. As a sales rep, my home office was 256 miles away from my home in Grand Rapids. Now it’s six-and-a-half miles to work everyday. Last Sunday I set my odometer to see how many miles I would travel this week. By Thursday I had put 85 miles on the car. Before, I typically drove 800-1000 miles per week.

Another easy adjustment has been my connectivity to the community. Before, I was out of town more than half the week and big events often happened while I was gone. My wife Micki would go alone and people wondered how our marriage was doing.

I didn’t feel completely a part of the Grand Rapids community because I wasn’t here so much of the time, despite wonderful friends who always included us in various activities. Now I feel a part of the community. I’m getting a foothold with people I’ve known for years, because I can establish a better relationship with them. I can call someone and schedule lunch for two weeks from Wednesday and know I’ll be here. Working at Gilda’s Club has given me a way back to the community.

What advice do you have for people looking to make career changes, John?

Don’t be afraid. You just have to jump into the pool. Even though I will be 65 years old in November, I have skills to contribute to the community. I can help improve the quality of other people’s lives here at Gilda’s Club by raising money for our continued operation.

Get out of your comfort zone and discover new parts of the wide world. Try something different. We all have gifts, and some of yours may be hidden in your current job or career and might be revealed in a different environment. The learning I’ve done has been phenomenal. If you give it a chance, you never know what path your life will take.

My life as an independent rep was a solo one. It was eye-opening for me to become part of a warm and comforting team. One of the nice things about making a change is that you look at the world differently.

The changes I’ve made in the past six months have all been positive. I’ve realized there are people fighting to stay alive, people grieving over the loss of a spouse or child; it makes your “bad day” insignificant and puts it into perspective. I feel I was meant to be here at Gilda’s Club.


Deb Moore, a Grand Rapids resident, is a freelance writer, personal historian and contributor to Rapid Growth. She mostly recently has written for Rapid Growth about Kayem Dunn.

Photos:

John Benz photographed at Gilda's Club

Photographs by Brian Kelly - All Rights Reserved
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