Jamie Loeks Duffield is the attorney turned designer turned entrepreneur behind the new line of premium loungewear, Duffield Lane.
Duffield says the inspiration to design a line of loungewear came from her annual search for the perfect pajamas for Christmas Eve and her inability to find the style and quality she was looking for. "I wanted to create something that is stylish and flattering and you can wear all the time," says Duffield, "classic clothing with a real soft material."
Working with a freelance designer, an apparel firm from Minneapolis and her sketch book full of designs, Duffield created her initial line of loungewear, which is now available in Grand Rapids retailer Leigh‚Äôs, Muriel‚Äôs in Holland and Joseffa‚Äôs Store on Useppa Island, Florida. You can also purchase the loungewear online at www.DuffieldLane.com.
Moving forward, Duffield says she anticipates tapping into the local design community for both inspiration and staff as the business grows. She is already scheduling trunk shows, attending fashion trade shows and looking north to Traverse City for her next retailer. She is also currently partnering with Michigan-based Fashion Proto to develop locally made styles that will be available this summer.
To learn more about Duffield Lane
you can visit their website here.
Writer: John Rumery, Innovation and Jobs News Editor