Design is all around us, whether it’s the phone we are reading this on, the car we ride, or even the shoelaces we tie every day (if you still wear velcro straps good for you! That’s a biomimicry design at its best.)
Design includes everything from the spacing on our steps, the material of the handrail, down to the stickers and signs we see at the grocery store.
For years companies like SightLine Display
have designed and supplied consumer brands and retailers with effective retail signage for everything from produce to clothing. An entire sale can depend on the right signage. Whether the customer notices the colorful display, or is able to quickly see the price and find the best deal, it all affects the sale.
It may not sound needed or worthwhile, but during times when marketing is being pushed to smaller platforms like Snapchat with seconds of exposure, even older industries must adapt or die.
So will the small stickers and signage you see at department and grocery stores become tiny screens that flash prices and deals? Not exactly; those signs and stickers are purchased in bulk and are often purchased as a carefully designed set of signage systems for displaying inventory.
These sets can be incredibly dense and extensive, so imagine you are the owner of a small grocery store and you want to upgrade your signage for your new expansion, or you are the owner of a small chain of department stores and need signage for all your items in all of your stores.
If you think this is a tall task, imagine all the work it takes to design, organize, and then sell those signage systems. The work becomes even harder for the signage company when they seek to help the client make the best purchase and feel satisfied. Now this may all seem very uneventful and seem like the last business idea one would pitch—after all everyone wants to be the next Facebook, Google, or Snapchat. But for every every flashy startup,there is a silent giant like Oracle: a company that provides database management systems, essentially the equivalent of owning the construction company instead of the new popular restaurant.
SightLine Display recently reached out to local company Elevator Up
to improve their offering and platform. Where once the options were displayed in large binders full of images to sift through, clients now have a streamlined experience to the full offering of signage solutions.
“Partnering with Elevator Up has helped us clarify our product and service offerings...This new platform makes our custom products and services available to a wider audience.” said Steve Cole, CEO of Sightline in a press release.
SightLine Display’s new e-commerce platform, that was developed in partnership with Elevator Up can be viewed here.
Elevator Up has formed an ongoing partnership to continue to enhance SightLine’s product and service offerings. Extensive customer experience research allowed Elevator Up to develop custom solutions for SightLine’s integrated inventory management. This paired with SightLine’s use of rapid prototyping has allowed the business to move forward at a new pace.
Ken Miguel-Cipriano is Rapid Growth’s Innovation and Jobs Editor. To reach Ken, you can email [email protected] or follow him on Twitter and Instagram.