has opened a new office. The boutique public relations firm, which was founded in November 2012, now calls 822 Cherry St. Suite 202 home.
While the majority of Richett Media's work takes place off-site with clients, the new office will provide the five-person team with a central location for debriefing, strategy discussions and powering up. "This space gives us an outlet for our meetings, brainstorming, creativity and to connect as a team," says Emily Richett-Hughes, founder.
Richett-Hughes says she has been looking for the perfect neighborhood to base her business for almost a year, and when an opportunity to share a space with Baas Creative on Cherry St. presented itself, she jumped on it: "We needed a space where we could meet with clients while still being a part of the community. Many of our clients are based in the Grand Rapids area and a lot of work involves community outreach so it makes sense for us to plant roots and immerse ourselves in the local culture. We're thrilled to join the vibrant East Hills business district."
Looking to the future, Richett-Hughes is very optimistic. "We saw a lot of growth this past year as Richett Media went from a sole identity (me) with some contractors to a team of five. Now we're large and professional enough to offer our clients a wide range of services, but still small and flexible enough to offer them customized experiences. Our staff is comprised of a former news reporter and host, a national marketing manager, and video producers."
Richett-Hughes says she expects to add another person to the team after getting settled into the new office. "We've had a lot of interest from some really impressive candidates. That is one of the challenges I anticipate in this next year - finding a good balance for growth. Our clients consider us an extension of their teams and we don't want to lose that personal service they've come to expect," she says.
To learn more about Richett Media, you can visit their site here.
Writer: John Rumery, Innovation and Jobs Growth Editor