"Positive momentum on east side of state" spurs growth in Grand Rapids marketing firm

Jeff Lambert says his company is "extremely bullish about where Michigan is headed," and that direction is all about finding Michigan's amazing talent and keeping that talent in the state.

Lambert is president and managing partner of the public relations and investor relations firm Lambert Edwards & Associates, which has recently hired some of that talent to fill three vital positions in the company's fastest-growing practice areas: retail, education, and consumer products; healthcare; and public affairs.

The new hires will operate out of Lambert Edwards' offices in Grand Rapids, Lansing, and downtown Detroit.

Lambert says the firm's use of Michigan-based talent is intentional.

"I think the west side of the state doesn't often understand that there's positive momentum on the east side of the state," says Lambert. "I think there's a big opportunity to export our talent, and by that I mean that we serve clients in 20 states, but all the employees are in Michigan. I think that you ultimately can find the very best talent here in Michigan, and I would encourage other employers to work hard and be intentional about recruiting initiatives here in Michigan."

Lambert notes that the company, founded in 1998, now has 45 employees throughout its three offices and has grown in revenue for 14 consecutive years.

The new hires fill positions associated with media relations, social media, event coordination, and writing. Two of the new hires were interns at Lambert Edwards. Internships have been "a great pipeline" for finding and hiring top talent, Lambert says.

"Whether it's service providers like us, manufacturers, or technology companies, there is opportunity to invest further and be part of the resurgence of the state," says Lambert, "and it's our responsibility to grow."

Writer: Deborah Johnson Wood, Development News Editor

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