In July, it was announced that the City of Grand Rapids Economic Development Corporation
(EDC) will renew its contract with Local First
, the non-profit organization that works with businesses to develop their core values, reflecting that of the greater surrounding community. The contract renewal doubled the EDC’s commitment — from $25,000 to $50,000. These funds will be allocated toward the organization’s Good for Grand Rapids campaign
Good for Grand Rapids is an initiative designed to develop and sustain progressive practices within local West Michigan businesses. One of their main approaches to beginning to integrate these practices is the Quick Impact Assessment, a tool that measures the type of social equity present in the workplace, and how it can be improved.
Through these newfound connections, Local First plans to work with larger employers to identify where they invest their money, and to maximize goods and services on a local level to circulate wealth and resources within the community.
“...addressing that systemic change is gonna create a big, huge wave effect, I think, and [will] start getting money in the hands of people who need it most, and who have businesses that they’re being intentional with,” says Local First’s program and fund development manager Hanna Schulze.
One of the focal points of the Good for Grand Rapids campaign is intentionality in all forms: financial, environmental, social, and more. Schulze says she recognizes a shift in consumer behavior, in which more people are becoming concerned about the moral makeup and practices of the businesses at which they spend their money.
“We have a huge amount of businesses that are owned by white, middle-aged individuals, and we don’t have a representative percentage of businesses owned by people of color, by veterans, by women, by the LGBTQ community, etcetera,” says Schulze. “That’s something that we’ve recognized through our work with locally owned businesses … We’re not only trying to change that by putting capital resources and social resources in the hands of communities of color, women entrepreneurs, etcetera, but also to address the businesses that already exist — how they can be more intentional with what they’re doing?”
She notes that although economic development is important, it is necessary to ask if the businesses built out of these already disenfranchised communities will be empowered or further excluded.
Using the results and resources gathered from the Quick Impact Assessment and Good for Grand Rapids campaign overall, Local First strives to make businesses more conscious of these issues, with the hope of putting more ethical practices into motion.
Despite the disproportionate amount of businesses and organizations that do not accurately represent the demographics of the Grand Rapids area, Good for Grand Rapids has slowly begun fostering a community of diversity and inclusion over the past few years. This includes assisting companies in their path toward becoming B Corporations
, certified institutions committed to extending intentional practices beyond the workplace.
“Since Local First’s quick impact assessment and related programming began in 2014, the BCorp community has grown from three BCorps to 19 in the west Michigan community," says Schulze. "The community of BCorps was strengthened in part by the resources and engagement opportunities provided to the businesses by Local First.”
The sentiment behind this movement of social equity and intentionality is optimistic, as one of the goals within the agreement between the EDC and Local First is for half of the businesses in Grand Rapids to take the Quick Impact Assessment within the next five years.
“We have people throughout the city helping us with that goal, but that is one of the deliverables,” Schultze says. “We have specific deliverables: inclusion and equity. This means the intentional employment of people from the Black, Hispanic, and underserved populations, and that specifically is referring to a certain census tract that has higher unemployment rates and a lower per capita income rate.”
However ambitious of a goal this may seem, the consensus is that, because consumers are seeking out businesses whose moral ideals are in alignment with their own, it is forcing the head of businesses to evolve with their audience. Schultze explains that this idea of a world in which employer practices bleed into the real world, outside of the workplace, is “no longer conceptual.” More specifically, tools like the Quick Impact Assessment are providing businesses with the honest insight they need to become more sensible to the world changing around them.
Images courtesy of Local First.