By: Deborah Johnson Wood
Grand Rapids-based Wolff Group,
a food service sales and marketing agency, recently announced the
acquisition of three food industry companies serving central and
southern Ohio, Cleveland and Kentucky. The acquisitions position Wolff
Group, formerly Steiner-Wolff, to develop an expansive network
operating from a single point of contact across the four new regions
Wolff Group, 525 Ottawa, acquired A.W. Schroder Company, Enterprise Food Brokers and Parsley Marketing for undisclosed amounts.
"We represent the manufacturer," says
Mike McDonald, senior vice president and CFO. "We sell and market their
goods for them in certain geographies. That way they don't have to have
their own sales people in the market.
"To have locations in several states,
historically a manufacturer would go to each market and sell to their
customers. Now they can simply come into the Grand Rapids office and
we'll execute a sales plan for them across these areas."
McDonald says recognizable local companies Gordon Food Service and Sysco are Wolff Group's two largest clients.
"These acquisitions have created two
jobs we're already filled," McDonald adds. "We're scheduled to hire
four more in West Michigan this year, for customer service, financial,
administrative and business development positions. We also have two new
jobs in the Detroit office."
In addition, the company brought aboard
all existing employees of the acquired companies, bringing Wolff
Group's employment rolls to about 60. McDonald expects the firm to
generate some $250 million in sales this year.
Source: Mike McDonald, Wolff Group; Tim Sipols, Amanda Passage, Lambert, Edwards & Associates
Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].