The C2 Group is a video and web production shop. I work primarliy on the web side where we design + build websites for a variety of medium to large organizations. First and foremost, my role is to direct all sales and marketing efforts to sustain and grow the web side of our business. As such, I am responsible for implementing all prospecting and lead generation initiatives. These include attending industry conferences and trade shows, involvement in local chapters of the American Marketing Association, aimWest, and the American Advertising Federation, and all direct marketing efforts. The 21 year old company has been very successful on a national scale with clients in 14 states and we've grown over 300% in the past 4 years. Additionally, we do a good amount of work through advertising and marketing agencies in other cities such as New York and Chicago. They like our process, cost structure, and work product. My role also includes creating new agency relationships and managing existing ones. Ironically, the web team is virtually unknown locally as most of our clients are out of state. As a result, I have directly focused on gaining market share in our own backyard by promoting our services with local organizations.
I am a lifelong Michigan resident (with the exception of 4 years in Chicago) and despite the challenges we face, I love living in this state. I encourage young professionals to come and see what is happening here. Not only it is aesthetically beautiful, the economy is diverse and strong, and the people are of the highest caliber. It's a great place to live and work!
||Director of Business Development
Lansing Community College, Lansing, MI
||St. Johns High School, St. Johns, MI